Which Influencer to Choose? The Complete 4 Step Guide

You ask yourself which influencer to choose for your company?

Don't move!

We have prepared for you a complete 4-step guide to choosing the best influencer to meet your 2022 marketing objectives.

Read also: Ranking of the 16 Most Followed Influencers in France in 2022

Article updated in October 2022.

Who are the influencers and why do you need them?

An influencer is a person who has the power to influence and shape the thoughts, opinions, behaviours or consumption patterns of a group.

In 2022, we live in an age where social media is king.

Influencers are people who have a strong wide audience on social networks.

And they can use their tracking to spread the word about your company or brand's products and services.

They are also able to provide advice on how you can improve your life or achieve your goals.

The influencer marketing industry has experienced a exponential growth in recent years.

Many companies now see this as an effective way toincrease sales and attract new customers.

The importance of having the right influencer for your marketing goals

It is important to know who your target audience is: your prospects and customers.

And how to identify the right influencer for your marketing objectives.

It is also crucial to know how many influencers you need and which ones will be most effective.

There are several ways to find influencers:

• Search on social media platforms like Instagram, TikTok, Facebook, Twitter or YouTube...
• Use an online tool like Buzzsumo or Followerwonk
• Research blogs and websites that cover topics related to your business

Discover now how to choose an influencer in 4 simple steps (2022) :

How to find the best influencer in your niche (4 steps)

Here is our 4-step method to help you choose your influencer in 2022 :

1. Identify the sector in which you are looking for an influencer

Step 1: Carefully define your company's sector of activity.

Do not be too vague.

On the contrary: be specific and frame your business niche well.

For example, if you are in the cooking business, also define your type of cooking: Asian, modern, bistro, starred, sushi, Italian...

Or if you are in industry, designate the industrial sector: technology, aviation, service sector...

Once your sector of activity is well defined, you can move on to step 2: the search for the most popular influencers in your sector

2. Find out who the most popular influencers are in your niche

Step 2: Once your sector of activity is well defined, the next step is to research and select the best known influencers in your sector of activity.

To do this, create an account on the main social networks (Instagram, TikTok, Facebook, YouTube, Twitter, Linkedin...).

Choose the social networks where your audience (your customers and prospects) is present.

Browse these different social networks by typing in the keywords or hashtags (#) corresponding to your activity.

For example, if you are into food, type the words food or #food, cuisine or #cuisine, #sushis... into the search bar of the social network.

Spend time on the profiles of influencers that appear in your searches.

Make a list of influencers in a spreadsheet with different elements (columns):

• Url of the influencer on each social network
• Number of subscribers per social network
• Number of subscriptions
• Average commitment = ratio (%) between the Interactions generated (comments, likes, shares...) and the number of Views or number of Subscribers
• Sector of activity
• Geographic location
• ...etc

Once the list is established, go to step 3:

3. Check if the audience of the selected influencers corresponds to your target (customers)

Step 3: Once you have established a list of potential influencers to contact, you need to check whether their audience (their subscribers) corresponds to your business target (customers and prospects).

For each influencer, visit their profile and read their posts.

Analyse the comments on their posts and especially look at the profiles of their followers who comment on their posts.

If you see that subscribers who comment on their posts correspond to the profile of your target (your customers)So remember this influencer.

If you find that the subscribers are different from your customer base, then remove that influencer from your list.

Remember a list of at least 10 influencers to increase your chances of getting a positive response to your contact request.

Move on to step 4: contacting the chosen influencer.

4. Contact and brief the influencer

Fourth and final step: contact the chosen influencers.

You can usually find the influencer's contact details on their biography: Instagram, TikTok, Facebook, Linkedin, YouTube...

Or on its website if it has information.

Complete your list (spreadsheet) with the contact details of each influencer: email, phone number, website url...

First send a short email explaining your approach and offer a quick phone call.

Be short and concise to save the influencer time.

If the answer is positive, arrange a telephone appointment as soon as possible.

You have to strike while the iron is hot! 🙂

In case of no answer, wait and follow up by email.

Do not hesitate to insist several times in order to get an answer: positive or negative.

If the response is negative, thank the influencer for their response and don't pursue it further.

Move on to the next influencer.

Finally choose the influencer(s) that are most relevant and affordable (budget-wise) for you and your business.

Well done!

You have all the elements to choosing the right influencer in 2022!

Conclusion

With our 4-step guide, you now know choose the influencer most relevant to your business in 2022.

Remember these 4 simple steps :

1. Carefully define your sector of activity (niche)
2. Search for influencers in your sector on the main social networks
3. Check that their audience matches your audience (your customers)
4. Contact selected influencers

And here you are ready to launch your influence campaign !

Don't forget to measure the results 🙂

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Other questions asked about influencers in 2022:

How to choose a good influencer in 2022?

4 key steps to choosing the right influencer in 2022:

1. Define your audience/community/customers/personas precisely.
2. Carefully select the influencer who has the same community as your company.
3. Create together the qualitative content to be produced on social networks
4. Measure the results of your influencer marketing campaign

Who is the best influencer in 2022?

The "best" influencer in 2022, in the sense of the largest number of followers on social networks, is Squeezie with +44 million followers:

• Subscribers Instagram : 7 700 000
• Subscribers YouTube : 17 000 000
• Subscribers Facebook : 2 300 000
• Subscribers TikTok : 4 100 000
• Subscribers Twitch : 3 500 000
• Subscribers Twitter : 8 500 000
• Subscribers Snapchat : 333 000

Be careful what you mean by "best". 

Here we consider the best influencer as the one who has the most followers on all social networks: Instagram, YouTube, Facebook, TikTok...

Who are the best influencers in 2022?

The "best" influencers in 2022, in the sense of the largest number of followers on social networks, are :

Squeezie: +44 million subscribers

Cyprien: +35 million subscribers

Norman Thavaud: +31 million subscribers

Léa Elui: +30 million subscribers

Mister V: +26 million subscribers

Beware of the meaning of the word 'best'. 

Here we consider the best influencer as the one who has the most followers on all social networks: Instagram, YouTube, Facebook, TikTok... 

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Do not hesitate to contact us contact if you have any comments or questions on the subject.

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