Instagram Engagement Rates: The Complete Guide 2023 (Updated!)

You are looking for calculate and improve your engagement rate on Instagram in 2022?

What is a What is the "good" engagement rate on Instagram?

The engagement rate on Instagram is an important indicator of the success of your Instagram marketing strategy.

It measures the amount of interaction your posts generate, such as likes, comments and shares.

A high engagement rate means that your publications are interesting and engage your audience.

This contributes to increase the visibility of your account and to attract new subscribers.

In this article, we offer you a A complete guide to understanding engagement on Instagram and how to improve your engagement.

Article updated in December 2022.

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Instagram engagement rate: definition and explanations

The engagement rate on Instagram is an indicator that measures the amount of interaction generated by a post on this platform.

This may include actions such as likes, comments and shares.

Specifically, the engagement rate on Instagram is calculated by dividing the total number of interactions on a post by the total number of followers of the user and multiplying the result by 100 to get a percentage.

How to calculate and track your engagement rate on Instagram?

You can  manually calculate your engagement rate by following the 3 steps below:

1. Start by finding the total number of interactions on one of your posts, by adding up the number of likes, comments and shares.
2. Divide this number by the total number of subscribers you have on your Instagram account.
3. Multiply the result by 100 to get a percentage.

There are also several online tools that can help you calculate and track your engagement rate on Instagram.

These tools usually allow you to log into your Instagram account and automatically track interactions on your posts.

Example of Instagram engagement rate calculation

For example, if you have 10 interactions (likes, comments and shares) on your Instagram post and that you have 100 subscribers to your account.

So your engagement rate on this post is 10 / 100 = 0.10, i.e. 10%.

10% is a very good commitment rate.

Track and compare your engagement rate

It is important to regularly monitor your engagement rate to see if your efforts to create interesting content and get users to interact with it are effective.

You can use this information to adjust your marketing strategy on Instagram based on what works best for your target audience.

It is also useful to compare your engagement rate to that of other similar users or brands to get an idea of what is considered a high engagement rate on Instagram.

This can help you determine realistic goals for your account and know when you need to make changes to your strategy to achieve those goals.

Top 3 factors influencing your engagement rate on Instagram

The engagement rate on Instagram depends on 3 main factors:

1. The Quality of your Content

Users are looking for interesting and quality content that offers them added value.

Users are more likely to respond to content that speaks to them and images that inspire them.

2. Frequency of publication

Regularly posting interesting and quality content on your account can keep users interested and encourage engagement.

3. Hashtags

Hashtags can be used to target a specific audience and increase the visibility of your content.

Hashtags can also be used to encourage users to create content related to your brand and product.

Finally, keywords are another important factor.

Use relevant keywords to describe your content and make your account easier to find.

This can help attract a wider audience and improve your engagement rate.

7 tips to improve your engagement rate on Instagram

To improve your engagement rate on Instagram, you need to:

• Understanding what your followers like and what they are interested in.
• Offer Relevant and engaging content: texts, photos, videos, etc.
• Encourage your subscribers to interact with your content by asking questions, sharing comments and engaging in dialogue with them.
• Using hashtags or relevant keywords
• Participate in exchanges with other influencers or with your followers
• Reply to comments and messages from your subscribers
• Being open and listening their suggestions and comments.

By showing you responsive and interactiveYou ensure that your followers are engaged and will remain so!

Examples of Instagram accounts with high engagement rates in 2022

Here are 3 examples of Instagram accounts with high engagement rates:

@nike - 256 million followers

Nike is a well-known and highly regarded sportswear brand, which allows it to reach a wide audience and generate a lot of interest and engagement from subscribers.

@jamescharles -22.3 million followers

James Charles is a highly recognised celebrity and influencer in the beauty industry, which explains his high level of engagement.

@kyliejenner - 375 million followers

Kylie Jenner is a world-renowned reality TV star and influencer.

Conclusion: our 10 tips for keeping engagement high on Instagram

Here's a summary of 10 tips to improve your engagement rate on Instagram in 2022:

1. Publish messages that are interesting and relevant to your target audience (persona)

2. Use relevant hashtags.

3. Interact with your subscribers by asking them questions and responding to their comments.

4. Share exclusive and quality content.

5. Use stories and polls to engage your audience.

6. Create competitions and games.

7. Share photos and videos live.

8. Encourage people to subscribe to your page and share your posts.

9. Use planning tools to manage your strategy and improve your online presence.

10. Use analytical tools to monitor and understand your account performance.

Other questions asked about the engagement rate on Instagram:

What is the "right" engagement rate on Instagram?

There is no "right" engagement rate on Instagram.

Engagement rates depend on many factors: type of content published, number of subscribers and number of interactions with the audience.

Companies can test different types of content and monitor their performance to find the best engagement rate for their audience.

When is an engagement rate good?

A 'good' engagement rate will vary depending on the size and target audience of an Instagram account.

For accounts that have less than 10,000 subscribers, an engagement rate of 2% can be considered as good.

For the Instagram accounts of more than 10,000 subscribers, an engagement rate of more than 4% can be considered as good.

How is the engagement rate calculated?

The engagement rate on Instagram is calculated by dividing the total number of interactions (likes, comments, shares) by the total number of followers.

The formula is: (Number of interactions / Number of subscribers) x 100 = Engagement rate.

Who has the best Instagram engagement rate?

The Instagram accounts with the best engagement rates are those that post quality content on a regular basis, connect with their audience and interact with their followers.

Examples of Instagram accounts with good engagement rates:

1. Nike : @nike
2. National Geographic : @natgeo
3. Starbucks : @starbucks

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