Influencer Marketing: The Top 27 in 2023 (Ranking)

by | Influence

You are looking for top marketing influencers (digital) in the world in 2022?

Discover our top 27 most popular marketing influencers in the world .

In this ranking, we focus only on people whose influence marketing is the main activity.

Article updated in October 2022.

Influencer Marketing: definition

In 2022 marketing influencers are men and women opinion leaders who influence consumers through an active and visible presence on the web and social networks for marketing purposes.

The marketing influencer exercises its visibility on the most popular social networks such as Linkedin, Facebook, Youtube, Instagram, TikTok, Snapchat, Twitter...

Let us now look at the top 27 best-known digital marketing influencers in the world in 2022 :


Ranking of the 27 most followed marketing influencers in 2022

The marketing influencers are classified by descending order of popularity: from least popular to most popular.

Data updated in September 2022

27. Chris Brogan

Influencer marketing

Chris is Appfire's Chief of Staff and an executive-level strategist and CEO advisor, working with companies with over $100 million in revenue.

He is also President of Chris Brogan Media, a sought-after speaker and director of The Backpack Show.

He is the author of nine New York Times bestselling books.


26. John Lee Dumas

Influencer marketing

John is the host of the Best of iTunes award-winning podcast Entrepreneurs on Fire and the creator of and


25. Sandy Carter

Influencer marketing

Sandy is an American businesswoman, speaker and author.

Formerly General Manager at IBM from 2027 to 2016 and Vice President at Amazon Web Services from 2017 to 2021, Sandy is currently Senior Vice President of Business Development at Unstoppable Domains.


24. Tamsen Webster

Influencer marketing

Tamsen is a communication strategist who helps build great ideas and change the way people perceive them.

With over twenty years of experience in the industry, she is a sought-after speaker and strategist for experts looking to put their ideas into action.


23. Amy Porterfield

Influencer marketing

Amy Porterfield is a social media expert specialising in social media strategies and Facebook marketing, and co-author of Facebook Marketing All-In-One for Dummies.

Amy is a leading speaker, trainer and consultant for young entrepreneurs and professionals looking to maximise their reach and engagement on social media.


22. Brian Solis

Influencer marketing

Brian is an independent digital analyst and world-renowned anthropologist, hailed as "one of the greatest digital analysts of our time".

He is also an award-winning author, a leading blogger and writer, and a world-renowned speaker.


21. Bryan Kramer

Influencer marketing

Dubbed the "Zen master of digital marketers" by Forbes, Bryan is a TED and international speaker, and the CEO of PureMatter.

He is also a strategist for Fortune 500 clients such as IBM, Cisco and Pitney Bowes on humanising businesses through social media.

Author of Shareology and Human to Human.


20. Chalene Johnson

Influencer marketing

Chalene is a world-renowned speaker, corporate marketer and Guinness World Record holder.

She is passionate about showing marketers and business owners how to get noticed on Instagram and simplify their approach.


19. Cathy Hackl

Influencer marketing

Cathy is a techno-futurist, a sought-after consultant and a world-renowned metaverse expert.

She has been dubbed the godmother of metavers and is working to change the future of how organisations are managed and led.


18. Michael Brenner

Influencer marketing

Michael is a world renowned speaker on leadership, culture and marketing.

He is also the author of two bestsellers, The Content Formula and Mean People Suck.

His work has been featured in The Economist, The Guardian and Entrepreneur Magazine.


17. Danny Sullivan

Influencer marketing

Founding editor of Marketing Land and Search Engine Land.

Danny writes about Facebook, Twitter, SEO, SEM and all things digital marketing, search marketing and search.


16. Tim Hughes

Influencer marketing

Tim is a pioneer, innovator and social selling evangelist.

He is the author of Social Selling: Techniques to Influence Buyers and Changemakers and the creator of one of the most advanced social selling programs.

He is also co-founder and CEO of Digital Leadership Associates.


15. Pat Flynn

Influencer marketing

Pat is a thought leader in the field of online entrepreneurship, digital marketing and lifestyle businesses.

He is regularly celebrated for his transparent leadership style and authentic principles.

He runs the Smart Passive Income blog and hosts popular podcasts such as Smart Passive Income and Ask Pat.


14. Robert Rose

Influencer marketing

Robert Rose is a sought-after consultant, best-selling author, speaker and one of the world's most recognized experts on content strategy and marketing.


13. Erik Huberman

Influencer marketing

Erik Huberman is the CEO and founder of Hawke Media.

As a serial entrepreneur and marketing expert, Erik has received numerous awards and accolades, including Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers.


12. Andrew Davis

Influencer marketing

Andrew is the founder of Monumental Shift, a best-selling author and an internationally renowned speaker.

When he is not lecturing, he is writing books or making a series of videos on YouTube.


11. Guy Kawasaki

Influencer marketing

Guy Kawasaki is Canva's chief evangelist.

He is a brand ambassador for Mercedes Benz USA and an executive member of the Haas School of Business (UC Berkeley).

Guy was the chief evangelist for Apple and a trustee of the Wikimedia Foundation.

He is also the author of fifteen books and delivers more than fifty keynote speeches a year.

Its clients include Apple, Nike, Gartner, Audi, Google, Microsoft and Breitling, as well as dozens of professional associations.


10. Jay Baer

Influencer marketing

Jay Baer, an expert in digital marketing and online customer service, is a New York Times bestselling author, keynote speaker, facilitator and consultant.

Jay is the founder of Convince & Convert, which provides digital marketing consultancy to some of the world's leading brands, including the United Nations, Allstate, Cisco, Nike and Hilton.


9. Carlos Gil

Influencer marketing

Carlos Gil is an entrepreneur, marketer, best-selling author and speaker with over ten years of experience implementing social media marketing strategies for global brands.

He is also an NFT marketing consultant.


8. Andrew Chen

Influencer marketing

Andrew is a General Partner at Andreessen Horowitz, where he focuses on client technology, including social SaaS companies, marketplaces and bottoms-up businesses.

Andrew is a prolific author and a leading voice on mobile, measurement and user growth.

He is the author of The Cold Start Problem, which explores how new start-ups launch and grow by leveraging network effects.


7. Rand Fishkin

Influencer marketing

Call Rand the Wizard of Moz.

He is the founder and former CEO of Moz and a board member of the presentation software startup Haiku Deck.

Rand is also a blogger, co-author of several books on SEO and co-founder of


6. Ann Handley

Influencer marketing

Ann is a content marketing speaker, best-selling author and digital marketing pioneer.

She has an exceptional talent for social media, business and digital marketing.

Ann is co-founder of, the largest online resource for digital marketing information and commentary.


5. John Hall

Influencer marketing

John Hall is the co-founder of and a strategic advisor to Relevance, a company that helps brands differentiate and dominate their industry online.

He is also the author of the bestseller Top of Mind.


4. Larry Kim

Influencer marketing

Larry is the founder and CEO of MobileMonkey, the world's leading email automation platform for sales and marketing.

He is the 8th most popular author on Medium.

He is a contributor to CNBC and Inc. magazine. Larry is also the founder of WordStream, Inc - the leading provider of AdWords, Facebook and keyword tools.


3. Mark Schaefer

Influencer marketing

Mark is a world renowned speaker, educator, business consultant and author.

His blog is hailed as one of the best marketing blogs in the world.

He has worked for 30 years in international sales, public relations and marketing positions.

He now provides consultancy services as Executive Director of Schaefer Marketing Solutions, based in the USA.


2. Neil Patel

Influencer marketing

Neil is the co-founder of Crazy Egg, Hello Bar and KISSmetrics and a New York Times bestselling author.

It helps companies like Amazon, NBC, GM, HP and Viacom to increase their revenues.

The Wall Street Journal considers him one of the Web's leading influencers.

Entrepreneur magazine credits Neil with creating one of the 100 most successful companies in the world.


1. Seth Godin

Influencer marketing

Seth is an entrepreneur, best-selling author and speaker.

As well as launching one of the world's most popular blogs, he has written 20 bestselling books, including The Dip, Linchpin, Purple Cow, Tribes and What To Do When It's Your Turn (And It's Always Your Turn).

His book, This is Marketing, was an instant bestseller worldwide.

Although renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).



Here is a complete ranking of the 27 influencers (digital) marketing most followed in the world in 2022.

Whatever your area of influence, you will find it here.

Do not hesitate to contact us contact to add or change the ranking.

We are not immune to mistakes or oversights!


Other questions asked about influence marketing :

What is the role of an influencer in 2022?

The role of an influencer in 2022 is to inform and influence his or her community in their industry.

Through his expertise he influences the behaviour of consumers who follow and listen to him.

Sometimes he can promote his own company and its tools or advertise other companies (sponsoring).


How to become an influencer marketer in 2022?

Here is the 5-step method to become an influencer marketer in 2022:

  1. Choose 1 social network used by your community: Linkedin, Instagram, Twitter, TikTok, Snapchat...
  2. Create relevant content related to your area of expertise (e.g. digital marketing)
  3. Demonstrate your marketing expertise by giving value to your audience
  4. Develop your community by interacting with it
  5. Public speaking at key events in your field (e.g. marketing)


What are the different types of influencers in 2022?

There are generally 4 types of influencers in 2022:

  • Nano influencers between 1,000 and 5,000 followers on social networks
  • Micro influencers between 5,000 and 100,000 followers on social networks
  • Macro influencers between 100,000 and 1 million followers on social networks
  • Celebrities 1 million subscribers on social networks


Who are the players in influencer marketing in 2022? 

Influencer marketing players fall into 3 categories in 2022:

  1. Influencers brands pay them to promote their products and services to their audience (audience, community, customers...)
  2. The public (audience, community): this is the marketing target of brands that use influencers to relay their advertising message and influence consumers
  3. The brands (companies): they target their prospects and customers through influencers who are an additional (paid) communication channel


Do not hesitate to contact us contact if you have any comments or questions on the subject.


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